Every format
we run.
Executive dinners · Roundtables · Roadshows · Fringe suites · CXO gatherings · Online rooms
Private eventsthat fill your pipeline.
Every format
RoundtableNew York · 2026
Two uninterrupted hours, across the table, with your buyer.
Outbound is broken. Cold emails average a 3–4% reply rate and most teams are well below that.
The last unfair advantage in B2B.
The smartest revenue teams have figured this out. When a prospect sits across from you at a dinner table, everything changes — the conversation, the trust, the deal velocity. That's why private events are now the highest-converting channel in B2B.
0%
Of teams report a 20–30+ day reduction in their sales cycle.
0%
Of marketers attribute at least half their closed-won deals to field events.
0%
Of marketers say in-person events are the most trusted marketing channel.
Today's options
Three ways teams try. None of them work.
01
Pull the BDRs.
6 weeks
Pipeline work stops. Quota gets missed.
02
Hire a Foreign agency.
$3–5K
per lead. Invoices out, no visibility in.
03
Build it in-house.
9 months
hiring new people for a handful of events a year - expensive, slow, and hard to justify.
What we run
Four formats. Most teams pick the wrong one.
01
Fringe Dinners
The unofficial dinner around the official conference. Sharper. More candid.
02
Roundtables
Curated conversation. Category education. Buyers self-select in.
03
CXO Summits
Half-day to full-day gathering. Peer benchmarking. C-suite anchored.
04
Private Standalone Dinners
Intimate room. Senior champions. The highest-converting format in B2B.
How we work
Let Armstrong take the first step toward your next private event.
01
The details are the whole difference.
The list, the room, the timing. Nothing left to chance.
02
Performance-aligned terms.
Part of our fee is tied to attendance outcomes on first engagements.
03
Creative formats, not banquet halls.
Speakeasy dinners, chef's tables, suite takeovers — rooms your prospects remember the next morning.
Phase by phase
Swipe to advance →
After the event
We end with a dashboard, not a thank-you.
By the next morning, your AE has every guest, every conversation, every signal we caught.
Manhattan dinner · Lead handover
Delivered 06:4218 guests
Manhattan dinner · Lead handover
| Attendee | Company | Interest | Notes |
|---|---|---|---|
Aarav Mehta VP of Operations | Cargolux Inc. | hot | Asked for proposal on enterprise tier · intro to CFO requested |
Priya Shah Director of Procurement | Northwind Logistics | warm | Discussed integration with SAP · evaluating Q2 budget |
James Whitlock Head of Supply Chain | Lakeshore Foods | hot | Wants reference call · two competing vendors in eval |
Maya Iyer Chief of Staff to CEO | Aether Robotics | warm | Forwarded one-pager · CEO meeting being scheduled |
Daniel Reyes VP Engineering | Stormline Networks | cold | Polite but not a fit · keep in nurture |
Export · HubSpot · Salesforce
Open full dashboardIllustrative — not a real client's data.
The asymmetric bet
On first engagements, you don't pay for effort. You pay for outcomes.
We agree a threshold — qualified meetings, opportunities, pipeline. Until it's crossed, the engagement is on us.
From the founders
We've each spent years running the rooms that move pipeline — and the ones that just burn the budget. We built Armstrong because the difference is in who's actually on the floor. Three of us, on every program. The same names from the first call through the lead handover.
Questions
Straight answers — no appendix.
01What does this cost compared to a US agency?
Roughly a quarter of a US shop for comparable scope — sometimes more once you normalize for senior time on-site. Exact numbers depend on format, cities, and headcount.
02What happens if the room feels thin?
We don't charge you to admire empty chairs. Before we print anything, we agree what "full enough" looks like — and we keep curating until we get there.
03Will buyers know the team coordinating is in India?
If it comes up, we say so plainly. Execution is IST-based; founders are still in the room when it counts. Nobody's pretending to have a loft in SoMa.
04What's included versus extra?
Strategy, outreach, vendor management, onsite production, hospitality, and overnight hand-off are in scope. Venue fees and travel receipts pass through.
05How fast can we go from brief to invitations?
Depends on tier and calendars — typical private dinners ship invites inside two weeks once positioning is nailed. Roadshows budget more runway.
06Who shows up onsite?
Founders for the dinners and conferences that define the quarter — supported by Armstrong operators who've executed at Manifest-sized programs before.
07What do you need from us to start?
A short brief: ICP, cities in play, timeline, success metric (pipeline, introductions, logos). Thirty minutes live or the form linked below — both work.
The close
Tell us about your next event.
We'll come prepared.
First call is 30 minutes. We'll have read your last three quarters before we dial in.